Make everyday moments feel considered.
03 / BRAND IDENTITY · CONCEPT
Sunday Club
concept study.
Sunday Club is a fictional coffee brand concept about slowing down and enjoying the everyday.
ORBIT MARKETINGS ✳ CREATIVE THINKING, REAL MOMENTUMEXPLORE BELOW ↓
Independent fictional concept study. No real client engagement, customer metrics or commercial results are claimed.
A little ritual, reimagined.
Sunday Club is a fictional coffee brand concept about slowing down and enjoying the everyday.
01 / THE CREATIVE BRIEF
The question
The creative exercise began with a simple question: how can a neighborhood coffee brand feel instantly familiar while still having a memorable visual personality?
02 / THE DIRECTIONThe thinking
Warm colors, friendly shapes and a playful editorial style give the identity an inviting tone. The system is designed to feel equally at home on packaging, signage and social content.
✳03 / DESIGN NOTESTHOUGHT BEHIND THE VISUALS
The little things
matter most.
Keep the identity flexible across scales.
Let the product and people remain central to the story.